Book Description
This book will be the first in a series of practical and inspirational workbooks that will cover all the fundamental areas of the graphic design business. Each book will provide the reader with a range of content about the featured subject providing a number of tools to help them make better designs. This series will go beyond our traditional showcase books yet remain succinct and to the point so designers are able to get the information they need quickly and easily.
This book/series will offer the reader ideas and inspiration by featuring hundreds of real life logos from around the world that have succeeded for their clients, as well as hardworking content focused on the basics including: - Choosing colors - Choosing the right typeface - Size matters - How to incorporate logos on products and collateral - Common mistakes in logo design - What makes a logo successful
Scattered throughout the second portion of the book will be profiles/interviews with prominent logo designers as well as sidebars which examine the evolution of many well known logos as well as some historical logos that have shaped graphic design.
I’m used to design books that show examples of good work, but never give any real advice on how to make something. At first glance, this book is accessible and has lots of great images, but the content goes beyond that. It’s actually pretty dense. It clearly explains how to make a logo and sell it. It has all the components of standards manuals listed. It even has a process guide for clients. I’m amazed AdamsMorioka was willing to divulge all of their “trade secrets” on good identities. This book also has an incredible collection of blue-chip designers and others that I’ve never seen before.
Another great book from AdamsMorioka. Graphic design geniuses. 
This book is superb– it tells you what concerns need to be addressed before the design process begins, which was the most helpful part of the book. But the eye candy– the logos– were the most fun. I went through it all in a day, but can’t wait to study it more intently. This will be a great reference and inspiration to me in my work.
Subtitled “A hands-on guide to creating logos,” the book Logo Design Workbook is a must on the studio library shelf of any designer interested in the creation of logos. Now in paperback, this Rockport Publishers offering covers all aspects of identity design clearly and specifically. From “The Ten Rules” to “Implementing Logos,” the authors provide a visual smorgasbord of case studies and examples from firms such as Landor Associates, Morla Design, Pentagram, and over 45 other studios of all sizes, in explaining the basics and the idiosynchrocies of the logo design process. This book should be required reading for the students of any educational institution as they begin to study the creation of identities. - Jeff Fisher, Logo Notions/CreativeLatitude and bLog-oMotives
Quote and stuff here were taken from amazon.com…
http://rapidshare.com/files/95384407/Logo_Design_Workbook_150DPI.pdf.html